From Our Hearts to

Your Homes & Classrooms

Our Story

Hey Feelings started not in a boardroom, but in our homes and hearts.

We're parents, creators, and technologists united by a single, powerful belief: understanding emotions is fundamental to a happy, resilient childhood. We saw the struggles, the gaps, and the need for something better – something experts and families alike were searching for.

This is our story, told by us, the parents.

The WHY

Watching my own kids navigate their big feelings – the towering frustrations, the confusing anxieties, the bursts of pure joy.

I felt what so many parents feel: a deep desire to help them understand and express themselves, mixed with the challenge of finding the right way to do it.

Schools teach ABCs, but what about the language of the heart?

Monica Kurek
Co-founder

Parent of Michael aged 3 and Alex aged 1.

My WHY crystalised
around this simple truths

Every child deserves the tools to build emotional understanding
It’s the foundation for empathy, strong friendships, and navigating life with confidence.
We heard from professionals and parents alike about the need
We dreamed of creating something truly holistic...
...something empathetic to the real challenges families and schools face, and something that genuinely helps children blossom by...
"Opening up conversations and helping your kids develop"
Lael Stone

Parent, Educator, Author, TEDx Speaker

That core belief – that we could make emotional learning accessible and engaging for all children
is the spark that ignited Hey Feelings

This WHY fuels our commitment

but bringing it to life required a thoughtful HOW

The HOW

Monica articulated the essential WHY, and my focus became the HOW.

How could we transform this crucial need into experiences kids would actually love and which would lead to real growth?

Coming from a world of animation and storytelling, I knew playfulness had to be central.

Learning shouldn't feel like a chore, it should feel like an adventure – the kind kids want to return to.

Jacob Kurek
Co-founder

Parent of Michael aged 3 and Alex aged 1.

HOW also meant integration and building with integrity

Our ecosystem blends physical and digital play
Crucially, our HOW is rooted in collaboration
We work alongside child psychologists, educators, and therapists
ensuring our methods are evidence-informed.
We were humbled when experts like Lael Stone recognized the dedication
"I can see how much work you have put into it. It’s a great product."
Lael Stone

Parent, Educator, Author, TEDx Speaker

This collaborative, inclusive process ensures our methods are impactful...
...and resonate broadly.

This HOW laid the foundation

for the essential WHAT

The WHAT

With a clear WHY and an innovative HOW, my mission was building the WHAT:

the practical, accessible solutions that deliver on our promise.

My background blends bringing technologies to life with a deep understanding of human behaviour, holding a Master of Science in Psychology.

This combination allows me to focus not just on the function of our tools, but on ensuring they genuinely resonate and effectively help families, educators, and therapists foster emotional well-being.

Sebastian Kacperski
Co-founder

Father of Kacper aged 11 and Wiktor aged 8

So, WHAT solutions did we create?

For Calmer Homes & Stronger Bonds:
We have our family board games, plush toys, and app provide fun, engaging ways to explore feelings together.
For Engaged Classrooms:
The Hey Feelings Academy platform empowers educators with interactive, easy-to-use SEL tools.
For Effective Therapy:
Our specialised Therapy adaptation supports practitioners in guiding children through challenges.
It's powerful to hear directly from those using these tools how they are making a difference:
"As a therapist who works with children, I am so excited to add this game to my office... Would be a GameChanger for my office!"
Kristyn Eckert

Therapists

Bringing It All Together

Driven by the essential need for childhood emotional understanding (WHY), we pioneered an integrated, play-based ecosystem (HOW) delivering tangible tools that empower kids, families, educators, and therapists (WHAT).

In essence, Hey Feelings is more than just products, we are architects of connection, building bridges between feelings and understanding through thoughtfully designed, collaborative experiences. We're here to make navigating emotions less daunting and more empowering for everyone.

For FamiliesFor EducatorsFor Therapists
These principles guide every decision, product, and interaction at Hey Feelings:

Empathy

Leading with understanding for children and their support systems.

Playfulness

Collaboration

Evidencebased

Inclusivity

Accessibility

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Expand your reach and align with a trusted leading voice in the space to make a measurable difference in children's lives globally.

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If our mission excites you and you're ready to contribute your talents to a growing company with a powerful purpose, we want to hear from you.

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FAQs

Find answers to your most pressing questions about Hey Feelings Academy.

Who founded Hey Feelings?

Hey Feelings was founded by psychologist Sebastian Kacperski, animation expert Jacob Kurek, and educator Monika Kurek.

Who are some experts advising Hey Feelings?

The advisory board includes certified life coaches, clinical psychologists, parenting experts, and educational professionals.

What expertise does the Hey Feelings team offer?

The team has significant expertise in psychology, animation, technology, and education, working with global brands like Netflix, Disney, Universal, and Atari.

What is the mission of Hey Feelings?

The mission is to create a comprehensive emotional learning ecosystem that supports emotional growth in children and families.

Still have questions?

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